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Medium and smaller towns - raise your game!




The retail offer in our small and medium-sized towns has declined significantly in the last 20 years. Changing consumer demands and changing shopping habits are the contributory factors. Consumers have rising expectations; they are demanding more choice, greater security and easier access. These needs are not being met in many of our smaller towns, so, to get what they want, shoppers are prepared to travel further to larger towns and out-of-town locations, and it is these locations that are gaining an increasing share of the retail spend. The result is significant erosion in the retail offer and the overall economic base of smaller town centres. So, is this the nail in the coffin for small and medium-sized towns, or, can they be resuscitated? We explore the answers with planning and regeneration consultant Ben Kochan.

Main contributor: Ben Kochan

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