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Video: Commercial property and social media – a perfect fit?
Social media has created a communications revolution. Twitter, Facebook, LinkedIn and YouTube are all familiar brand names. The rate of take-up is phenomenal. In this programme, we consider what social media is and how it fits within the commercial property world. We highlight the existence of opportunities for the real estate industry to gain advantage through social media – and also point out the pitfalls.
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As of November 2008,