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Video: Promoting your company
During times of economic hardship, companies are compelled to cut back on expenditure. Often it is the marketing budget that is the first to go, but is marketing really that expendable? This programme takes a look at the role of marketing, PR and promotion strategies in securing commercial success, both generally and in the context of the recession. It advises architects and designers who to target in their promotions, with a particular focus on making small and regional practices visible in a crowded marketplace. The importance of keeping up with technology is emphasised, especially in terms of maintaining a web presence, from official websites to informal blogs. The programme also looks at how companies can get themselves noticed by the media, comparing the decline of the 'standard' press release to other more modern methods.
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As of November 2008,