Marketing to the construction industry is becoming more complex. Construction product manufacturers must respond to evolving regulations, increased scrutiny around building safety, shifting specifier behaviour, and rapid advances in digital technology.
This webinar cuts through that complexity using real data. Drawing on the latest research from NBS and The Think Tank, it shares what the data reveals about how specifiers engage with information, how decisions are made, and where manufacturers are winning or losing influence.
Gain a practical, evidence-based view of the construction sales and marketing landscape in 2026, with clear actions to apply to your own strategy.
What the webinar covers: