Our Marketing Masterclass Series explores the full marketing cycle, offering construction product manufacturers expert insights and a practical digital toolkit to apply directly within your business. Learn how to identify your ideal customer, craft compelling content, maximise social, email, and event marketing, and develop a strategic, budget-conscious marketing plan.
In Episode 2, we focus on content marketing for manufacturers – a vital tool for building brand awareness and engaging specifiers throughout the digital specification journey.
Guest Speaker
We are thrilled to collaborate with Eva Woode, founder of Edify Content Studio to deliver this webinar. With a background in design engineering, curation, and marketing across the UK and Sweden, Eva founded Edify in 2017. The agency has since grown into a team of writers, creatives, and strategists, blending technical expertise with a passion for the built environment.
Eva frequently moderates talks and curates exhibitions on sustainability and wellbeing in architecture, while also volunteering for the British Institute of Interior Design. She serves as a board member for The Alliance for Sustainable Building Products.