A strong marketing strategy sets the direction for long-term success. In this session, we explored how construction manufacturers can develop smarter, more effective strategies built on data and insight.
Viewers learned how to make data a core part of their marketing strategy and saw real examples of fully integrated marketing campaigns from fellow manufacturers.
We also shared early findings from the upcoming Construction Sales and Marketing Report (launching early 2026) - including how specifiers engage with manufacturers, the growing influence of digital channels, and where to focus marketing efforts for the greatest impact.
Whether you’re refining your marketing plan for 2026 or looking to strengthen your data-led decision making, this on-demand webinar will help you set clear, measurable goals that deliver results.
Guest speakers
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Host: Jack Mowat, Account Manager at NBS
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Matt Hicks, Strategy Director at Lesniak Swann
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Adam Brown, Head of Data Strategy and Architecture at Seriös Group