Event

What Specifiers Want: Turning Insight into Specification

4 November 2026 | 11:45am–5:15pm | The Building Centre, London

What do specifiers really want from construction product manufacturers? Where are the right project opportunities and what can manufacturers do to increase their chances of being found, considered and specified?

Join NBS and Glenigan for What Specifiers Want: Turning Insight into Specification, an exclusive event for construction product manufacturers.

We’ll reveal the findings from our latest What Specifiers Want research and explore how manufacturers can combine a better understanding of specifier behaviour with project and specification insight to identify and engage the right opportunities.

Discover what is shaping specification decisions, where opportunities are emerging and how NBS and Glenigan can help turn these insights into action.

What you'll learn:

What specifiers look for when researching and selecting construction products, and what influences their decisions

Using project intelligence to identify opportunities, understand project timelines and focus sales and marketing activity

The role of product data, BIM, sustainability information and CPD in supporting specification

The impact of AI and changing digital behaviours on project, product and information discovery

Register your place

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Meet our speakers

From understanding what really influences specifier decisions to using project intelligence, product data and emerging technologies, our speakers will share practical insight into how manufacturers can identify and act on the right opportunities.

Jo Keit- President, UK & Ireland, Hubexo
Dr Lee Jones- Head of Sustainability, Hubexo
Dr Stephen Hamil- Innovation Director, Hubexo
Ros Rowlatt- Digital Media Director, The Think Tank
Jo Wilmot- PR Director, The Think Tank
Santa Montvydaite- Architect, Martin Arnold

Agenda highlights

Welcome and industry context

Why understanding the market, upcoming opportunities and specifier behaviour has never been more important.

What Specifiers Want 2026: Key findings

The headline results from our latest research and what they mean for manufacturers.

Understanding the specification process: A specifier’s perspective

Hear from a specifier on how they make specification decisions and what they expect from manufacturers to support the process.

Panel discussion and audience Q&A

Explore the findings with our speakers and put your questions to the panel.

The new route to specification: Getting your products found by AI

How search and discovery are changing and what manufacturers need to consider.

Navigating the project lifecycle

How project intelligence in Glenigan and specification insights in NBS help you identify the right opportunities and engage the market at the right time.

A manufacturer perspective

Hear how fellow manufacturers are using digital tools to support architects and specifiers in practice.

Drinks reception and networking

There will be opportunities throughout the afternoon to network with other manufacturers as well as product and industry experts.