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Sales and Marketing

What Specifiers Want: Turning Insight into Specification

This event brings together NBS, Glenigan and industry experts to explore what influences specification decisions and how manufacturers can identify and act on the right opportunities. Discover the latest insights into specifier behaviour, project intelligence, product data, sustainability and AI.

Latest articles

  • CPD

    Why approved CPD should be the foundation of your content marketing strategy

    Approved Continued Professional Development has long been recognised as one of the most effective ways for construction product manufacturers to educate architects and specifiers. Developed around ...

  • Design and Specification

    How to Create Specification-Led Content | NBS

    Learn how manufacturers can create specification-led content that supports real design decisions, from technical data and certifications to case studies and BIM assets in NBS Source.

  • Design and Specification

    Manufacturer Marketing 101: How to Speak a Specifier’s Language

    Connecting with architects is key to a manufacturer's success, but many businesses target them too late. In fact, the specification process offers manufacturers opportunities to collaborate with ...

Why approved CPD should be the foundation of your content marketing strategy

Approved Continued Professional Development has long been recognised as one of the most effective ways for construction product manufacturers to educate architects and specifiers. Developed around ...

CPD

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