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Sales and Marketing
What Specifiers Want: Turning Insight into Specification
This event brings together NBS, Glenigan and industry experts to explore what influences specification decisions and how manufacturers can identify and act on the right opportunities. Discover the latest insights into specifier behaviour, project intelligence, product data, sustainability and AI.
Latest articles
CPD
Why approved CPD should be the foundation of your content marketing strategy
Approved Continued Professional Development has long been recognised as one of the most effective ways for construction product manufacturers to educate architects and specifiers. Developed around ...
Design and Specification
How to Create Specification-Led Content | NBS
Learn how manufacturers can create specification-led content that supports real design decisions, from technical data and certifications to case studies and BIM assets in NBS Source.
Design and Specification
Manufacturer Marketing 101: How to Speak a Specifier’s Language
Connecting with architects is key to a manufacturer's success, but many businesses target them too late. In fact, the specification process offers manufacturers opportunities to collaborate with ...
Marketing Masterclass for Manufacturers: Optimising your lead generation
Construction product manufacturer? Learn how to generate more leads online with this marketing masterclass from NBS.
Sales and marketing
7 specification essentials for RIBA CPD
For manufacturers, getting your CPD RIBA-approved puts your products right in front of architects. These seven specification essentials are one of the key elements in securing approval.
Design and SpecificationRIBA CPD
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Digital Marketing for kitchen and bathroom manufacturers
Thousands of kitchen and bathroom products are specified each year with NBS. Find out why specification is so important to your marketing strategy and what it can mean for your company.
Sales and marketing
Social media marketing masterclass for manufacturers
Social media is a tricky issue. While many manufacturers know that social media marketing can help them to win orders, it’s not as easy to know how to do it well. In this episode of our ‘Marketing ...
Sales and marketing
Five top tips to deliver engaging CPD
Make sure your CPD content is improving your chances of getting your products specified by following these top tips.
RIBA CPDSales and marketing
Turn technical expertise into specification influence
Educate architects through RIBA-approved CPD, strengthen your industry credibility and position your brand earlier in project decision-making.
Marketing | Sales The Specification Marketing Cycle 31 October 2024 | By NBS A free downloadable tool to help plan and make the most of your construction marketing activities.
Sales and marketing
12 Days of Digital Construction
This Christmas, after such a transformational, innovative and challenging year we’re bringing you the 12 things we’ve learned about digital construction.
Design and SpecificationBusiness
Third-party certification with NBS Source
Over recent years, one of the most popular requests for improvements from construction professionals who use NBS has been the request for prominent evidence of third-party certifications regarding ...
Design and SpecificationStandards and Regulations
Permalinks with NBS Source
Within NBS Source, each item (whether it is a product, a company, a case study or a PDF) has a short, permanent hyperlink. Within NBS, we are calling these short, permanent hyperlinks ‘permalinks’.
Design and Specification
Enhanced Data with NBS Source
With the launch of our new platform, NBS Source, we at NBS have enhanced the data structure for manufacturer products and systems within our listings. We’re calling this ‘enhanced data’.