How to win work: The architect's guide to business development and marketing
Publication Year
2026
Document Status
Current
Abstract
Practical marketing tips and best practice Public Relations guidance for architects, ranging from strategic business plans to writing press releases and fee proposals, utilising AI, managing cultural and ideological differences illustrated with new case studies.
Document History
Published January 2026. Supersedes the first edition, March 2021.
Author
Knikker, J.
ISBN
9781915722898
Publisher Information
RIBA Publishing
RIBA Publishing produce best practice, legal, management and technical design guides for architects and other built environments professionals.