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How to win work: The architect's guide to business development and marketing

Publication Year

2026

Document Status

Current

Abstract

Practical marketing tips and best practice Public Relations guidance for architects, ranging from strategic business plans to writing press releases and fee proposals, utilising AI, managing cultural and ideological differences illustrated with new case studies.

Document History

Published January 2026. Supersedes the first edition, March 2021.

Author

Knikker, J.

ISBN

9781915722898

Publisher Information

RIBA Publishing

RIBA Publishing produce best practice, legal, management and technical design guides for architects and other built environments professionals.