Designing profits - creative business strategies for design practices

Publication Year

2016

Document Status

Current

Abstract

Focussing on the business aspects of construction professionals' practice, objective tools are presented to architects, engineers and designers to become more entrepreneurial, illustrated via an extended fictitious case study engaging with problematic clients, tight project budgets, low fees and insufficient profits, marketing issues, growth, and other difficult challenges.

Document History

Routledge is an imprint of the Taylor and Francis Group.

Author

Nunes, M. A. and Pressman, A.

ISBN

9781138838475

Publisher Information